Conifer Research

About Conifer Research

Established in 2001, Conifer Research embodies the brilliance of design research from its headquarters in Chicago, United States. Over two decades, this multi-disciplinary team executed 40+ fiercely unique projects, fusing research, strategy, and design methods to yield transformative insights that consistently drive innovation efforts forward. Our ethnographic approach to research deftly bridges the gap between teams and their desired audience - customers, workforce, and end-users, bestowing practical, implementable insights for a fruitful connection. We're experts in qualitative research methods, capable of providing in-depth ethnographic interviews, prototype testing, concept screening, retail and shop-alongs, and many more. Whether it's a long-run project requiring deep insights into consumer behavior, or a swift sprint needing immediate context, we custom-build our projects to suit your demands. Our offerings range from projective research for future innovation, foundational research for holistic understanding of landscapes, generative research for inspiriting new concepts, communicative research for effective marketing strategies and evaluative research to assess the viability of concepts and prototypes. We also have agile accelerated programs to take your venture to the next level in a succinct, focused manner. Trust Conifer Research to propel your business story beyond ordinary.