Magento Review: What Businesses Benefit From Magento Most?

An increasing number of online shopping solutions are being introduced in parallel with eCommerce’s growth to meet retailers’ needs worldwide. These eCommerce platforms offer store owners robust functionality and comprehensive support to help them expand their companies quickly. Selecting an appropriate platform creates a solid foundation for your online store’s success.

Magento, now Adobe Commerce, belongs to the most advanced eCommerce software solutions that provide quality and functionality. It is one of the most well-known self-hosted platforms, managing more than $155 billion in transactions annually. Gartner identifies Magento as a digital commerce leader for the sixth straight year. 

In this Magento review, we will use the expertise of GetTrusted to explore what businesses this platform is for, its features, pricing, support, and more. We will examine the significant pros and cons of Magento to help you decide whether it is the right solution for you. GetTrusted works with reliable and experienced software development partners. Connecting founders like you with the top verified vendors in their niche, we know how to match your company’s unique demands with the expertise of vetted Magento experts.

What Businesses Is Magento eCommerce Platform Best Suited for?

Magento is a flexible platform that serves online stores of various sizes. It provides both B2B and B2C sales capabilities. However, medium to large businesses with complicated eCommerce requirements benefit most from the solution. Magento is designed to function well with large volumes of visitors, sales, and product inventory. While Magento 1 can support 200,000 page views per hour, its newer version, Magento 2, can handle up to 10 million page views per hour.

If your online store is growing rapidly or you are an established brand with big volume sales, Magento can offer the flexibility and comprehensive capabilities required to manage your online store successfully. Magento offers numerous customization options and possibilities that can be overwhelming and unnecessary for smaller businesses. While they can still use Magento, maximizing its potential can require redundant technical expenses.

Magento Review: The Features

Magento offers comprehensive features that empower businesses to create and manage a successful online store. This Magento eCommerce review will examine some of the platform’s standout characteristics.

Customization

Magento eCommerce reviews allow us to name Magento’s high degree of flexibility and customization options as one of its biggest strengths. It allows businesses to tailor their online stores to match their unique branding and user experience requirements. From design elements to advanced functionalities, Magento provides a flexible framework that can adapt to various business needs.

Magento offers robust product customization options, allowing businesses to create configurable and personalized offerings. You can define product attributes and options, enabling customers to select the size, color, material, and other variations. This capability is especially valuable for businesses offering personalized products.

Customizing the front end in Magento to make your store look exactly how you want it to requires experience with PHP and a few other programming languages, such as CSS and JavaScript. If you need help with customization, GetTrusted will connect you with the top three vetted Magento-only software developers, who will adapt the platform to your business needs and requirements.

Drag-and-Drop Capabilities

Magento’s drag-and-drop capabilities are a valuable feature that allows users to effortlessly customize the layout and design of their online stores. With this functionality, users can easily rearrange elements on their pages, such as product blocks, banners, and promotional sections, by simply dragging and dropping them into the desired positions. 

This intuitive approach allows users to have greater control over the visual presentation of their online stores, making it exceptionally easy to create visually appealing and engaging pages. Users can quickly add and arrange images, videos, product pictures, and lookbooks to enhance visual content. 

Whether creating eye-catching banners, showcasing product images, or highlighting promotional offers, Magento’s drag-and-drop feature streamlines the process. It allows for real-time visual editing, making it simple for users to design pages that align with their brand aesthetic. This user-friendly interface saves time and enables businesses to create captivating, conversion-focused customer experiences.

Themes and Designs

Magento offers various themes and designs that businesses can use to create visually appealing and professional-looking online stores. These themes provide a foundation for the store’s overall design and layout, including color schemes, typography, navigation styles, and visual aesthetics. When deciding on themes and designs in Magento, you can choose one of the following options: 

• In-Built Themes: Businesses can choose in-built themes with different design styles, catering to various industries and target audiences. They often come with pre-defined layouts and customizable options, allowing companies to modify colors, fonts, and other visual elements to align with their brand identity. 
• Third-Party Themes and Marketplaces: Third-party marketplaces offer various themes that external designers and developers create. These themes provide more tailored designs, industry-specific layouts, or unique visual elements that cater to specific business needs. 
• Custom Design and Development: Designers and developers can create unique themes from scratch or modify existing layouts extensively to achieve a fully customized appearance. This level of customization ensures that the online store stands out on the market and reflects the brand’s unique personality and visual identity.

Future View Function

This function allows users to plan and schedule content updates, promotions, and sales in advance. With this functionality, businesses can effectively manage their online store’s content and marketing campaigns, ensuring seamless and timely execution of their strategies. This view gives businesses a clear overview of their scheduled activities, enabling them to plan better and allocate resources accordingly.

By leveraging the future view function, companies see prepared and scheduled promotional activities ahead of time. It includes viewing the automated deployment of discounts, sales, and special offers before their actual start date. For example, a business plan a holiday sale in advance, having scheduled it to start and end at specific dates and times without manual intervention. 

Furthermore, the future view feature also facilitates the planning and scheduling of content updates. Businesses can schedule the release of new products, blog posts, landing pages, or any other content to align with specific events or marketing campaigns. It allows for better content management, ensuring that the right content is available at the right time, which can significantly enhance the customer journey and engagement.

Analytics Insights

Analytics gives businesses valuable insights into their online store’s performance. Analytics tools and reports help companies make informed decisions, optimize marketing strategies, and improve overall conversions and customer experiences.

Magento offers a range of analytics features that provide detailed information about customer behavior, sales performance, and website traffic. These insights enable businesses to understand their customers better, identify trends, and drive growth. Here are some critical aspects of Magento’s analytics capabilities:

• Sales performance;
• Customer behavior;
• Traffic sources;
• Conversion funnel analysis;
• Product performance;
• A/B testing.

Page Editing Feature

This feature gives businesses control over the design and content of their online store’s pages. With Magento’s user-friendly interface and content management system (CMS), companies can easily create, edit, and manage pages to deliver engaging and personalized customer experiences. It allows them to customize their pages’ layout, structure, and content. 

The page editing capabilities in Magento go beyond visual layout adjustments. Companies can add, modify, or remove content blocks, quickly updating and managing text, images, videos, and other media assets. This flexibility helps online stores keep their pages up-to-date with the latest product information, promotions, blog posts, and other relevant content.

Magento’s page editing capabilities allow businesses to deliver visually appealing, dynamic, and personalized experiences to their customers, helping to drive engagement, improve conversion rates, and differentiate their brand in the competitive eCommerce landscape.

Multi-Level Permissions

This Magento commerce review examines the multiple explicit permissions the platform offers. Businesses can manage access and control within their online store. These permissions enable businesses to assign and unassign specific roles and responsibilities to different users. It ensures that only authorized individuals can access critical features and sensitive information. Here is a list of permissions offered by Magento: 

• Administrative permissions: They are designed for executive roles with varying levels of access and authority.
• Catalog permissions: Businesses can control which products, categories, or pricing information is visible to different user roles.
• Customer data access: It defines permissions related to customer data access, ensuring client information is handled securely and complies with relevant regulations, such as GDPR.
• Order management permissions: Businesses can restrict specific actions related to order processing, assigning permissions for creating, editing, canceling orders, refunding payments, or applying discounts.
• Content management permissions: They help businesses control who can create, edit, and manage pages, blog posts, and other website content. 
• Extension and module permissions: They allow controlling installation, configuration, and management of third-party extensions and modules, limiting access to critical functionalities.

B2B Sales Capabilities

One of the unique features of Magento is that it supports both B2C and B2B sales capabilities. It enables business customers to request quotes, receive customized discounts, and negotiate deals. With its dedicated B2B features and functionalities, Magento provides a comprehensive platform for managing and optimizing business sales processes. Here are some details about B2B sales capabilities in Magento: 

• Custom pricing and quotes. Businesses create price tiers, negotiate pricing agreements, and offer volume-based discounts tailored to their B2B customers. 
• Account management and multiple buyers. It facilitates efficient management of B2B accounts and streamlines the buying process by allowing businesses to create numerous buyers under a single corporate account.
• Customizable catalogs. Businesses can present a curated selection of products, tailored pricing, and personalized promotions based on the needs of different B2B customers. 
• Proposal Management. Businesses can generate, send, and track proposals directly from the platform to their B2B customers.
• Credit Limits and Payment Options: This feature ensures that B2B customers can transact within predefined credit limits, enabling businesses to manage risk effectively. 
• Quick Order and Reorder. Magento provides streamlined order and reorder functionality for B2B customers. 

Extensions

Magento has a vast and diverse ecosystem of extensions, with over 3,700 free and premium plugins. They cover many functionalities and features, including marketing, payment gateways, shipping, analytics, customer experience, and more. Magento extensions benefit businesses by providing enhanced functionality, time and cost savings, increased efficiency, an improved customer experience, scalability, and support.

The number of extensions available in the Magento marketplace continually evolves. New extensions are developed and added, while older ones may be deprecated or removed. Additionally, developers can create custom extensions tailored to meet businesses’ unique requirements. 

Multi-Source Order and Inventory Management

Magento offers a robust inventory management tool that enables businesses to track and manage their inventory levels efficiently. It ensures accurate product availability and timely order fulfillment at all purchase points (online shopping, physical stores, events, etc.). Here is how Magento streamlines multi-source order and inventory management: 

• Inventory tracking and control;
• Centralized inventory management;
• Allocations and reservations;
• Inventory reports and insights;
• Integration with Enterprise Resource Planning (ERP) systems; 

Magento inventory management tool allows businesses to optimize stock levels, reduce stockouts, improve order fulfillment, and enhance the customer experience.

Magento’s Ease of Use

While Magento is a powerful and feature-rich platform, it has a steeper learning curve than other eCommerce solutions. The software is open source, but it is not beginner-friendly. It requires technical expertise or the assistance of developers to use its capabilities to their fullest potential. Without a technical specialist, you can be in over your head.

While numerous layers and subtleties undoubtedly involve an educational process, particular Magento functions are straightforward. Once the platform is set up, you can quickly familiarize yourself with its interface and functionalities. You’ll find that it provides a robust and intuitive environment for managing your online store.

If you need professional help to leverage Magento’s capabilities, GetTrusted will connect you with the top three validated software development companies specializing in Magento in your location. As an escrow service, we will back up the development process, ensuring that your vendor works within your budget and produces high-quality. Most importantly, we won’t charge you until you approve the final product. 

Magento Pricing: The Cost of Magento

The basic version of Magento is free to download and open source. However, if you want access to hosting, advanced SEO tools, get more reporting, and receive early technical assistance, you will need to upgrade to a premium version. 

Magento is one of the most expensive eCommerce solutions. Estimating the cost of Magento is difficult because the Magento Ecommerce website development company’s website doesn’t explicitly state the rates. You need to submit a contact form with information about your company to receive a price. You can easily go from a free version to paying hundreds of dollars per month. 

According to the Magento reviews available online, the Magento Commerce Starter plan, which is the most affordable paid option, costs $1,999 per month. However, the cost can quickly increase to $3,399 for extra features and technical support. As a result, the enterprise version of Magento can cost you up to $50,000 per year. Anyway, you need to inquire about the company’s website to find out the exact price for your business. 

Magento’s Support

The Magento website has a resource library where users can find valuable information about various business and technical questions. In addition to an informative blog, Magento has a knowledge base, forums for user discussion, and all the resources you need to do your research. However, there are restrictions on how much the company will guide you during store-building. 

Magento open-source users cannot use live chat, phone assistance, or email support. Free version users can contact Magento by phone or email only for sales-related issues. Only selected premium packages include in-person customer service. For premium users, Magento offers professional support services, including dedicated technical assistance, training, and consulting, to help businesses maximize their platform use.

Pros and Cons of Magento EСommerce Platform

Magento is one of the most scalable site development platforms. Besides having a solid community, it requires a substantial investment and programming expertise. Let’s look at the pros and cons of Magento eCommerce platform.

Pros of Magento

High Flexibility & Customization

Numerous customization possibilities provided by Magento enable companies to build web stores tailored to their unique needs. From design elements to advanced functionalities, Magento provides a flexible framework that can adapt to various business requirements.

Built-in Features & Functionality 

Magento has comprehensive built-in features and functionalities, including inventory management, order tracking, multiple payment gateways, and customer segmentation. These features enable businesses to establish a robust online presence and enhance the shopping experience for customers.

Advanced SEO

Magento is known for its strong SEO capabilities, providing businesses with tools and features to optimize their online stores for search engines. With customizable URLs, meta tags, Google mapping for online ranking, and built-in SEO functionalities, Magento helps improve the visibility and ranking of online stores in search engine results.

Mobile-friendly & Omnichannel Support

Magento offers responsive design templates, ensuring that online stores are mobile-friendly and optimized for different devices. Additionally, it supports omnichannel commerce, enabling businesses to seamlessly integrate their online and offline sales channels for a consistent customer experience.

Large Community Support

Magento reviews and ratings emphasize the sizable platform’s community. Magento has a vibrant community of users, designers, and developers who support and contribute to its development. The official Magento Forum has over 470,000 members. The community provides valuable resources, extensions, and forums where users can find assistance, share knowledge, and collaborate on enhancing the platform.

Scalable & Global Platform 

Magento is highly scalable and can handle large volumes of products and high traffic. It supports multiple languages, currencies, and tax regulations, making it suitable for businesses operating in international markets and expanding their reach.

GDPR & Other Compliance Laws

Magento has ensured compliance with regulations such as the General Data Protection Regulation (GDPR) and other privacy laws. It provides tools and features to help businesses manage customer data securely and meet regulatory requirements.

Cons of Magento

Technical Support for Customizing

Although Magento offers various customization options, implementing those adjustments requires advanced technical knowledge and expertise. Businesses must hire developers or engage Magento agencies to ensure successful implementation, which can add to the overall costs.

Costs

Magento is available in multiple editions, including a free community version and paid enterprise editions. The enterprise editions come with additional features and support but involve pretty high licensing costs. Moreover, customization, hosting, and ongoing maintenance expenses can contribute to the overall investment required for running a Magento store.

Magento Review: Conclusion

Having reviewed Magento pros and cons, we can say it is a powerful eCommerce platform that benefits most medium to large enterprises with complex requirements. Its extensive customization options, robust features, scalability, and support for international operations make it an excellent choice for businesses looking to establish a solid online presence. However, due to its steep learning curve and potential costs, smaller companies can find other eCommerce platforms more suitable for their needs.

GetTrusted ensures to connect you with the top three verified companies specializing in Magento development. Our thorough vetting process guarantees the highest quality, reliability, security, and adherence to your requirements. We do not host any individual freelancers on our platform. Therefore, when choosing our services, you can rest assured that we connect you only with the top verified vendors.

With GetTrusted’s services, you can confidently embark on your Magento journey. We will connect you with trustworthy experts who can customize an eCommerce platform to your goals and specifications. Our escrow service guarantees quality and payment security. Knowing that we will charge you only upon final product approval, you can have peace of mind.
Contact us today to discuss which eCommerce platform best fits you and get an estimate within the next 48 hours!