TOP 15 AI Tools for eCommerce
Innovative technologies based on artificial intelligence are actively integrated into various areas of human activity. According to the Grand View Research report, the AI market reached $136.55 billion in 2022. Experts also predict a compound annual growth rate (CAGR) of 37.3% from 2023 to 2030. Therefore, interest in this technology, including AI tools for eCommerce, will continue to rise.
The market offers numerous solutions to optimize business processes, save budgets, and deliver significant results in a short period. At GetTrusted, our experts closely monitor trends in the IT market, which is why we have compiled a list of the best AI tools for eCommerce that will help you successfully grow your business.
Benefits of Using Artificial Intelligence in eCommerce
According to Forbes, around 65% of consumers claim they will trust companies using artificial intelligence, while another 21% have a neutral attitude toward implementing AI tools. Nevertheless, such programs bring numerous advantages to retailers.
Let’s start by discussing what eCommerce tools are. These are components of software ecosystems (platforms, applications, etc.) designed to enhance the management processes of an online store. Now let’s explore the key areas you can improve by leveraging new technologies.
Personalized and Interactive Buying Experiences
E-commerce professionals can integrate AI technology into the structure of their CRM systems to track real-time customer experiences. AI also helps collect and process information about customers’ interests, motivations, preferences, and actions on the website.
AI algorithms provide personalized recommendations and showcase relevant products based on this data. Consequently, customers receive individualized service, enhancing their loyalty to your brand.
By implementing AI for eCommerce on your website, you streamline the product search process for customers and provide them with an exceptional user experience. This creates positive emotions and encourages repeat visits to your store.
eCommerce Platforms Can Forecast Future Demands
Retailers can utilize artificial intelligence to forecast demand for various products and make informed procurement decisions. AI algorithms analyze the most viewed categories on the website, track the quantity of sold items, and compile lists of in-demand products.
Reviewing the obtained results gives you clear insights into which products are popular and which are not generating the desired revenue. Consequently, you can adjust your business strategy, plan future purchases, increase sales, and improve online store performance.
Credit Card Fraud Risk Management
AI-powered tools for eCommerce business are a treasure trove for those seeking to protect their customers from fraudulent activities. Implementing such a program on your website ensures secure online transactions for you and your users. Through machine learning, these tools can identify suspicious credit card usage patterns and promptly notify you of potential risks.
AI Assistance in Offering the Best Pricing
Digital solutions incorporating AI and machine learning assist business analysts. They automate the process of monitoring and comparing prices within your market niche. By leveraging such tools, you save time and resources by processing vast information and receiving competitor pricing feedback in a user-friendly format.
AI tools for business provide data that allows you to develop a competitive pricing strategy for your online store. These tools also assist in predicting trends of price growth or decline. They analyze your inventory, new arrivals, demand, and the availability of similar offerings from competitors. As a result, you obtain objective data that helps prevent overpricing or underpricing of your products.
Best AI Tools for eCommerce
Cutting-edge technologies are meant to make our lives and work easier and simpler. That’s why we’ve curated a list of the top 15 eCommerce AI tools. These tools aim to achieve various business goals while equally effective and reliable for the growth of your online store.
Best AI tools for website building
- Wix ADI (Artificial Design Intelligence)
This AI-powered website builder allows users to create a unique e-commerce web resource. Wix ADI and similar AI tools are excellent choices for a small business as they help save budget on website development, which is critical for aspiring retailers.
To work with this tool, you provide the following information:
- The direction of your business.
- The goals you want to achieve through website creation.
- The necessary tools and components you require on your website.
Wix ADI then processes the data you provide and generates a ready-made product. You can also access design settings to experiment with styles or follow a tried-and-true approach by incorporating your company’s branding colors.
Best AI tools for personalization
An AI tool for eCommerce that provides the best solutions for personalization. It assists sellers in creating content based on the interests of their target audience, thereby increasing customer engagement. This, in turn, stimulates conversions, repeat visits to the store and ultimately boosts sales.
Vue.AI is an indispensable tool for e-business as it works with personalized recommendations and multi-channel retargeting campaigns. It enables you to increase the average order value by processing customer information and generating enticing upselling offers.
This AI-powered personalization platform is designed to optimize and simplify product searches, offer individual product recommendations, and more. Providing such advice helps entrepreneurs increase conversion rates and sales, reduce cart abandonment, and decrease the number of unfinished orders. The tool also analyzes the consumer experience to improve your online store’s service quality.
AI tools for eCommerce marketing campaigns
Among the AI tools for marketing, Albert stands out as a managed AI platform that improves and optimizes advertising campaigns while analyzing their effectiveness. Its working principle revolves around self-improving designs across various marketing platforms, leading to a comprehensive and flexible promotion strategy.
Albert delivers excellent results as a multi-channel campaign management tool. It’s worth noting that it performs exceptionally well on your social media accounts, programmatic platforms, and paid resources.
It is a generative AI tool that utilizes artificial intelligence to generate personalized language for advertising campaigns used by e-commerce enterprises. It has a vast knowledge base of marketing communications and decision-making mechanisms. Additionally, Persado incorporates deep learning models and is often used to generate compelling calls to action, motivational messages, and persuasive texts.
TOP AI tools for email marketing campaigns
- Seventh Sense
This AI-powered software provides a smart approach to email marketing campaigns.
The tool helps you:
- Automate email sending to ensure that customers receive them at their preferred times.
- Control newsletters to increase successful email deliveries.
- Segment messages and set the email frequency to align with customer preferences.
Seventh Sense is one of the best AI tools for eCommerce, as it seamlessly integrates with platforms like HubSpot and Marketo. It assists in maintaining consistent communication with your target audience through email, enabling you to attract more potential customers and increase sales.
Flowrite acts as a message author for email campaigns, generating text based on provided instructions. You only need to write a few sentences briefly describing your business’s unique features to receive a personalized email.
Within seconds, the program creates the text and helps you create your own smart templates for communicating with customers. Flowrite also offers different writing styles, including friendly, formal, informal, respectful, and more.
AI tools for customer service
Chatbots can be reliable assistants in customer interactions, and Chatfuel is a prime example. It sets up automated dialogues with users, initiating conversations when customers perform predefined actions or events on your online store. Among the most popular chatbot features are:
- Product/service recommendations
- Answers to frequently asked questions
- Handling feedback and reviews
- Alerts for promotions and discount codes
- Displaying advertisements
- Providing feedback and support
Chatfuel, as a virtual consultant on your website, ensures quick responses to customer issues or questions. It also helps establish customer trust by demonstrating your interest and readiness to assist in product selection at any time.
- Watson Assistant
Another of the conversational AI tools for customer service. It facilitates an intelligent approach to customer interactions and consistent communication across various channels. The chatbot improves service quality by addressing support issues.
Traditional communication with live operators in a traditional workplace setting may be limited by working hours or a high volume of queries, leading to long wait times for customers. Watson Assistant provides 24/7 support to every customer, regardless of the number of inquiries, without expanding your workforce. This offers an excellent opportunity to enhance loyalty through personalized service and save on hiring contact center operators.
Best AI tools for eCommerce analytics and predictive modeling
- AI Cloud for Retail
This AI-based cloud platform, developed by DataRobot, automates the creation of predictive models for e-business companies. The program also assists in deploying and maintaining these models.
The cloud tool analyzes the operational efficiency of retail enterprises and generates optimal solutions to achieve a favorable balance between resources invested and results achieved. Additionally, the program works with customer habits, allowing you to forecast their behavior and provide timely responses to their inquiries.
- Salesforce Einstein
One of the examples of AI in eCommerce for predictive analytics is Salesforce Einstein. It is a machine-learning platform with natural language processing capabilities. It gathers data on a customer’s previous interactions with your store, enabling the creation of a priority list and identifying the interests of potential buyers.
Salesforce Einstein also handles conflict situations and provides models for resolving common issues. This platform gives you everything you need to increase engagement and create effective sales campaigns.
AI tools for optimizing listings and product discovery
Syte is a tool used in e-commerce to enhance product search results. The AI on this platform allows for tagging and optimizing merchandising processes in online stores. By recognizing visual patterns, it automatically tags each product with unique attributes. Syte also offers a tag management solution that standardizes product data, improving customer service.
Best AI tools for creating videos
How to use AI in eCommerce to present products and increase conversions to engage potential buyers? Descript, a popular tool for video processing, will come to the rescue. It is used to create creative and original content for virtual stores.
The program’s functionality includes:
- Video editing
- Screen capture and screen sharing
- Video clipping
- Various template options
Descript is also used for editing audio tracks and creating transcriptions for podcasts. The tool has a built-in player where you can publish and play your clips. Creating original and captivating content can build an attractive brand image, attracting more customers and increasing your profits.
AI tools for creating photo content
- Deep Dream
It is a tool for generating beautiful creative images. To obtain an illustration, you need to upload a base image or provide a text-based request (a phrase, sentence, or a few words). Deep Dream has a user-friendly interface, which significantly streamlines and speeds up product photo processing. The app also allows you to adjust color and quality settings, which are crucial for creating attention-grabbing visuals.
It is one of the most successful examples of AI tools for creating high-quality images. It is an excellent alternative to Photoshop, as it is user-friendly and does not require extensive training in editing processes. This AI-powered tool helps you replace backgrounds, design elements, enhance photo quality, and more. Its key features include background removal, scaling, erasing unwanted objects, creating shadows, and background replacement templates.
The key features of the app include:
- Background removal tool
- Scaling tool
- Eraser for removing unwanted objects
- Shadow creation tool
- Background replacement templates and more
It is worth noting that this image editor is free and available for installation on smartphones. Its wide range of functionality allows you to create unlimited colorful, original photos of your products.
As we can see, the widespread use of AI in eCommerce is confirmed by examples of tools that streamline the management of an online store and its promotional processes among the target audience. Additionally, integrating AI-based programs into your workflow helps you save time and resources. Most of the options we have provided are user-friendly and do not require significant financial investments.
By learning how AI is used in eCommerce, you can make informed decisions and select reliable tools to increase conversions, boost sales, and promote your brand.