Why Use WordPress? 16 Reasons to Choose WordPress for Small Business
WordPress is a tool for creating various web resources. It has a user-friendly interface enabling anyone to create their own website. According to W3Techs‘ statistics for 2023, WordPress, as a content management system (CMS), is employed by 63.1% of websites, accounting for 43.2% of all sites globally.
The GetTrusted experts pondered why using WordPress development for small business operations is beneficial. Upon delving into the topic, we’ve identified 16 compelling reasons to advocate for this CMS.
1. Free Access
This platform for website development is entirely cost-free, making it available to all interested parties. For budding businesses with limited budgets, this is arguably one of the pivotal factors supporting the choice of WordPress.
2. Lots of Choices for Website Themes
The system has an extensive library of diverse themes and templates for your site. Furthermore, they are categorized to align with various business domains. Alternatively, you can collaborate with a seasoned programmer to devise a unique design with your brand colors. By selecting a suitable theme, you can progress to the next step of website construction.
3. Ready to Use
You can get your website up and running immediately after installing WordPress, as it requires no additional actions for activation. All modules, components, and integrations for building a performant and functional web resource are readily available in a plug-and-play mode on the platform.
4. Search Engine Friendly
Your website is inherently equipped with all the essentials for effective search engine optimization and promotion. Consequently, it has a better chance of securing top positions in Google search results than websites developed using alternative methods.
5. Ensuring Security
Using WordPress for a business website is popular not just due to its free availability but also thanks to the security measures taken by its founders to maintain customer trust. Regular updates and improvements make this platform the most reliable tool. However, the website builder should only download and install plugins from official sources to avoid encounters with malicious software.
6. High Adaptability
WordPress is highly flexible when it comes to meeting the requirements of your web product and achieving business goals. It can adapt to your desires, regardless of your motivation. You can easily add any necessary functionality to your website, blog, or online catalog on this platform.
7. Quick Configuration
Beyond the extensive library of themes for crafting unique websites, the platform offers the possibility of embedding and expanding functionality. Moreover, WordPress has an open-source code, making it easy to tailor it to your specific needs to achieve the desired outcome.
8. Mobile-Friendly
The system enables the creation of websites optimized for desktop and mobile devices. Most themes automatically adjust to smartphones and tablets, significantly boosting their ranking on Google search result pages.
9. Simple to Manage
The CMS is incredibly user-friendly, making it the best choice for quickly creating websites. Additionally, newcomers can easily grasp the system, as it features an intuitive interface and doesn’t require studying additional materials to get started.
10. Social Media Integration
WordPress offers seamless integration with social media channels, allowing for incorporating comments, ratings, and other elements from social media. As a result, users visiting your website can publish their reviews, explore previous customers’ experiences, and mark their favorite products with just one click registration through their account.
11. Abundance of Business Plugins and Widgets
Another reason why WordPress is suitable for small business operations is its extensive set of tools and plugins that streamline operations and assist in performing routine tasks. Most of these tools are free and enable you to save time in addressing more important business matters.
12. Numerous E-commerce Solutions
For websites built on WordPress, there’s an array of digital solutions to transform them into e-commerce resources. For instance, plugins like WP Ecommerce and WooCommerce can rapidly and reliably turn your commercial site into a full-fledged online store. This saves your financial and temporal resources when the need arises to create a commercial web product.
13. Multi-User Mode
WordPress features a multi-user mode that allows multiple individuals to collaborate on the website simultaneously. As the manager, you can assign roles and access levels for your employees. The WordPress Codex plugin offers roles like super-administrator, administrator, editor, and more.
14. Ability to Add Testimonials
When people can read about previous consumers’ experiences, they are more likely to make purchasing decisions quickly. Therefore, the feature to publish reviews and product testimonials by your visitors becomes an excellent tool for boosting sales. Special modules can easily be installed to enable these options, and you can also add notifications for new products on your site through posts.
15. No Need for HTML Code Knowledge
Websites on WordPress can be constructed using the WYSIWYG (What-You-See-Is-What-You-Get) principle. This means you don’t have to learn HTML before creating the necessary pages, posts, and other content for users.
16. Continuous Enhancement of WordPress
The platform is consistently evolving and improved by its creators. Additionally, numerous official plugins, modules, and widgets from external sources emerge to make work easier. Continuous additions of new features and performance improvements make WordPress the most suitable tool for creating web solutions for small businesses.
Summary
Why use WordPress for website? The answer is simple: the platform offers a wide array of services, most of which are free. They help develop comprehensive, high-performing, multifunctional, and secure web resources. Furthermore, WordPress is user-friendly, perfect for people without technical backgrounds. It’s also free, which is why it’s popular among startups and small businesses.
